Integrating Online Retail Experience and Customer Based Brand Tolerance: A Chain of Effects Perspective
İşletme ve Yönetim Bilimleri Uluslararası Kongresi 2020 İstanbul
What About The Post-Scarcity Period? The Latent Effects of Scarcity Promotions
Pazarlama ve Pazarlama Araştırmaları Dergisi, 13(1): 49-74.
Relationship Marketing and Customer Based Brand Tolerance (CBBT): An Integrative Approach
SSRG International Journal of Economics and Management Studies, 7(1): 125-137.
Side Effects of Psychological Pricing: How Brand Trust is Affected?
Türkiye Sosyal Araştırmalar Dergisi, 24(3): 718-733.
Determinants and Outcomes of Mobile App Usage Intention of Gen Z: A Cross Category Assessment
Beykoz Akademi Dergisi, 7(2): 239-265.
Customer Based Brand Tolerance (CBBT): Scale Development and Validation
Business & Management Studies: An International Journal, 7(5): 2610-2635.
Determinants and Outcomes of an Effective CRM Campaign: The Mediating Role of Skepticism
International Journal of Eurasia Social Sciences, 10(37): 726-752.
The Interaction of Crowd, Message Content and Message Frame on Generating Purchase Intentions in Retailing
Yönetim Bilimleri Dergisi, 17(34): 409-437.
How Do Country of Know-How and Country of Personnel Affect Service Evaluations: A Categorical Comparison
İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi, 18(35): 411-431.
The Effect of Dynamic Pricing on Holiday Purchase Intentions: Moderated Mediation Role of Perceived Risk
Advances in Hospitality and Tourism Research, 7(1): 57-84.
Konum Bazlı Reklam Dinamikleri: Değer ve Risk İkilemi Üzerine Bir Çalışma
24. Ulusal Pazarlama Kongresi 2019
Designing Effective Cause Related Marketing (CrM) Programs Via Digital Platforms: An Introduction of 5 C’s Model of CrM
IRDITech Management 2019
The Effect of Message Valence on e-WoM Spread: A Moderated Mediation Analysis
Business and Economics Research Journal, 10(2): 545-555.
The Effect of Social Media Mix on Brand Switching Intention: The Mediating Role of Risk Perception
Journal of Yaşar University, 14(4): 74-86.
The Effect of Reviewer Origin on Booking Intentions in Tourism Industry: The Moderating Role of Review Valence
Business and Management Studies, 6(4): 1252-1270.
Electronic Word of Mouth (e-WoM): Is it an Effective Tool for Re-Vitalizing the Relationship between a Brand and Its Ex-Customers?
Journal of Business Research Turk, 10(4): 97-114.
The Effect of Perceived Benefit on Consumer Based Brand Equity on Online Shopping Context
Ege Academic Review, 18(4): 711-725.
E-Perakende Markalarında Müşteriyi Tutma: Müşteri Deneyimi, Memnuniyeti, Marka Değeri ve Marka Değiştirme Eğilimi Arasındaki İlişkiler Üzerine Bir Çalışma
23. Ulusal Pazarlama Kongresi 2018
Is Re-Vitalization Possible with E-WoM? The Role on the Re-Patronage Intentions of Switching Customers
IRDITech Management 2018
How Does Customer Experience Shape the Attitude Towards and Intention to Brand Switching?
Journal of Business Research Turk, 10(1): 856-875.
The Effect of Consumer Based Brand Equity on Brand Reputation
International Journal Of Eurasia Social Sciences, 8(30): 1547-1563.
The Determinants of Intention to Shop Online and Effects of Brand Equity on e-Store Patronage
Journal of Global Strategic Management, 13(1): 125-145.
How Does Event Sponsorship Help in Leveraging Brand Equity?
Journal of Sponsorship, 3(1): 35-42.
Firmalar Arası Bilgi Paylaşımı İle Tedarik Zinciri Yönetimi Performansı İlişkisinde Bilgi Kalitesinin Moderatör Etkisi
Yönetim Bilimleri Dergisi, 13(25): 141-159.
The Impact of Technological Learning on Firm Performance: The Sample of An Empirical Research
Akademik Bakış Dergisi, 37(Temmuz-Ağustos): 1-16.
Three Dimensional Market Strategy Model for B2C Click Only Firms
International Conference on Business, Management and Economics 2005